Logo

The Helicon mark symbolises a fictional planet from the Foundation Universe by Isaac Asimov. In the novels Helicon is the home planet of Hari Seldon, the man behind a statistical theory that predicts the future of humanity.

Mark

Our mark can be used without the wordmark in places where spelling out the company name is superfluous. It is ideal for use as an avatar on social media sites, for example.

Download marks (PNG + SVG)
Primary colors

Our primary colors ensure rapid recognition of the Helicon brand and are used consistently in digital and print design.

The colors were selected to represent the surface of the planet and the galaxy to which it belongs.

#465afa
Helicon blue
#0f1e32
Helicon dark blue
#c369fa
Helicon pink
#142d5a
Helicon yale blue
Secondary colors

The secondary brand colors act as a complimentary palette to the primary brand colors.

#7d64fa
Helicon purple
#41affa
Helicon sky blue
#fa4b50
Helicon red
#ffd75a
Helicon yellow
#55dc5f
Helicon green
Neutrals

The neutrals are primarily used for text and ui elements of varying contrast.

#0f1e32
Helicon dark blue
#5b5675
Helicon smoke
#9a9ca5
Helicon wolf grey
#414141
Helicon outer space
#8c87a6
Helicon manatee
#dfdfe2
Helicon mist grey
#ffffff
White
#eeeff3
Helicon pearl grey
#f8f8f8
Helicon cloud grey
Gradients

You can blend brand colors when using them in graphics or ui elements such as buttons and icons. We recommended that you use colors that are close in value and hue for best on-brand effect.

#465afa ➞ #c369fa
Helicon blue to pink
#41affa ➞ #7d64fa
Helicon sky blue to purple
#c369fa ➞ #c369fa3
Helicon pink to sky blue
#7d64fa ➞ #c369fa
Helicon purple to pink
#c369fa ➞ #7d64fa
Helicon pink to purple
Font

A versatile Grotesque font with the spirit of a display font.