The Helicon mark symbolises a fictional planet from the Foundation Universe by Isaac Asimov. In the novels Helicon is the home planet of Hari Seldon, the man behind a statistical theory that predicts the future of humanity.
Our mark can be used without the wordmark in places where spelling out the company name is superfluous. It is ideal for use as an avatar on social media sites, for example.
Our primary colors ensure rapid recognition of the Helicon brand and are used consistently in digital and print design.
The colors were selected to represent the surface of the planet and the galaxy to which it belongs.
Extra vibrant versions of the brand colors can be used when extra contrast is needed (text for example).
Softer versions of the primary colors used in backgrounds, "the sweep", and similar contexts.
We follow a mostly monochrome design approach, where color is used intentionally rather than decoratively. Our core UI and branding elements rely on a refined grayscale palette, creating a neutral, professional, and timeless foundation.
The "sweep" is a visual highlight used to bring attention to important words. It sits just below the text and matches 33 percent of the text height.
Use colors from the soft palette to maintain a balanced and consistent look. Use it sparingly to let key messages stand out without distracting from the overall design. For a more dynamic feel, it can be tilted slightly at minus 0.1 degrees.
and resource management
You can blend brand colors when using them in graphics or ui elements such as buttons and icons. We recommended that you use colors that are close in value and hue for best on-brand effect.
Our primary brand font is called Neue Montreal. It is a versatile Grotesque font with the spirit of a display font. Can be substituted with Helvetica (Neue) when required.
